Eastern African AgriFoods Trade Mission: Uganda, Kenya, Ethiopia

Kampala, Nairobi, Addis Ababa 

Invitation open to Canadian & European importers, distributors, and grocers

March 30 - April 9, 2024

The Trade Facilitation Office (TFO) Canada and its African partners will be hosting a mission of 10 AgriFoods buyers from Canada and Europe to Kampala, Nairobi, and Addis Ababa. We take this opportunity to invite importers, distributors, and grocers to connect with Eastern African women-owned and women-led agribusinesses this spring! 

To be considered to participate in this trade mission, please register NOW!! 

Do not miss your chance to meet qualified exporters with new and innovative products that have been specifically selected for their potential in the Canadian and European markets.

Event Itinerary:

Kampala, March 30 - April 2

Nairobi, April 3-5

Addis Ababa, April 8-9

Covered costs: Airfare allowance, lodging, B2B meetings, ground transportation

Registration Deadline: Thursday, February 22, 2024


The buyers mission will cover the following product categories:

1. Coffee: conventional and specialty, green, roasted, branded

2. Fresh produce: avocados, mangoes, green beans, peas, pumpkin, squash, fine herbs, and more

3. Teas: conventional black tea, purple tea, herbal, specialty

4. Dried fruit and nuts: pineapple, jackfruit, macadamia nuts, cashews

5. Bulk commodities: sunflower oil, teff, sesame, organic soybeans, mung beans, specialty flours (plantain, arrow root, taro, yam)





29 March: Travel begins

30 March: All buyers arrive at Entebbe International Airport (EBB), Uganda

31 March: Optional no-host tour of Lake Victoria

1-2 April: B2B meetings, Kampala

3 April: Travel to Jomo Kenyatta International Airport (NBO), Kenya

4-5 April: B2B meetings, Nairobi

6 April: Trade mission ends for buyers of Fresh Produce, Teas, Dried Fruit and Nuts

non-bulk commodities buyers return to UK, Europe, Canada

6 April: Optional no-host Safari

7 April: Coffee buyers travel to Addis Ababa Bole International Airport (ADD), Ethiopia

8-9 April: B2B meetings, coffee, Addis Ababa

10 April: bulk commodities buyers return to UK, Europe, Canada

Local Highlights

Upon registration you will receive additional information. Preference will be given to importers experienced in pioneering African brands in Canadian and European markets

Register now to benefit from this travel invitation!!


Buyers will be booking their flights from their airport of origin to EBB airport and out of NBO or ADD to their destination airport. TFO Canada will contribute a maximum of CAD$1500 (Canadian Dollars) to each confirmed buyer.

TFO Canada will book and cover the cost of internal flights from EBB to NBO and from NBO to ADD, as appropriate.

TFO Canada will cover lodging costs during the days of the trade mission.

Buyers will be responsible for obtaining the required travel visas.

Buyers will need to cover food and drinks, but some meals will be sponsored by country and producer partners.

The trip could incorporate optional site visits to producing facilities and sightseeing opportunities subject to budget availability. 


Travel insurance

Multi-entry East Africa visa is required to travel to Uganda and Kenya

Ethiopia visa – for buyers traveling to Ethiopia

Yellow fever proof of vaccination

Benefits of participation

Meet 50+ new African brands seeking representation in Canada and Europe

Airfare allowance, lodging, and ground transportation

In-person or virtual meetings available

Gather current market intelligence and learn about consumer preferences and trends

Even more benefits:

If you need more information, please contact Henry Vega at (514) 28- 3770
or send a message to henry.vega@tfocanada.ca

This initiative is undertaken with the financial support of the government of Canada provided through Global Affairs Canada

About The Trade Facilitation Office (TFO) Canada

TFO Canada improves lives through the creation of sustainable trade partnerships for exporters from developing countries with Canadian and foreign buyers.

Website: https://www.tfocanada.ca