Marketing
At Congressum, we believe all companies have potential in the Canadian market.
How so?
In any sophisticated market, consumers' preferences are segmented, and the Canadian market is no exception.
Income. Some consumers are driven by low prices and promotions.
Some consumers are driven by value-added characteristics, like those displayed in the wordcloud above, including nutritional facts, labels, health claims. The majority of consumers fall somewhere in between these two groups.
Consumer behaviour can be inconsistent and irrational - we're only human, after all! Some of the time, we observe strict dietary guidelines but, on occasion, we will also indulge.
Patterns in grocery shopping habits are similar; for example, some consumers will mostly patronize specialty organic stores but, once in a while during a holiday, a discount retail chain may be the only available option.
Ultimately, a balance between extremes results enlarging the size of the market and lowering the price for all.
We believe that what consumers really want is choice !!
How do your products fit into the Canadian market?
To learn more about smart-go-to-market strategies for your company, please email us at info@congressum.ca